Why Are More Letting Agents Partnering With Guaranteed Rent Companies Like Apex?

Over the past year, we’ve seen a noticeable shift. More letting agents - including independents and multi-branch operators - are starting to explore partnerships with guaranteed rent providers.

It’s not hard to understand why.

Margins are being squeezed, stock is increasingly hard to come by, and landlords are more cautious than ever. Guaranteed rent can be an effective way to fill gaps, maintain relationships, and secure steady income - without the usual hassle of tenant management.

What’s driving the shift?

1. Landlords want certainty

Many landlords are feeling the pressure. Compliance costs have gone up. Void periods are expensive. The Renters Rights Bill is on the horizon. Guaranteed rent gives them a clean, fixed offer with no gaps in income and no letting fees. For agents, having this option in your toolkit means you don’t lose landlords who are looking for less risk.

2. Guaranteed rent helps win and retain instructions

When a landlord is comparing agencies, being able to offer a guaranteed rent option sets you apart. It shows you understand different client needs - and it gives you a route to close a deal that might otherwise be lost to hesitation or market uncertainty.

3. Agents still get paid - without the ongoing management

Partnering with a provider like Apex means you’re still paid by the landlord for introducing a tenant (us). We take it from there. No tenant queries, no arrears, no midnight callouts. You can focus your energy on growing your core business, knowing the property is looked after and the rent is being paid.

4. It solves the problem of lower-yield stock

Not every instruction is profitable. If a landlord brings you a property that is hard to shift, perhaps a difficult location or unclear demand, guaranteed rent might be the best way to secure a quick let while keeping everyone happy. The landlord gets fixed income. You get paid. No dragging out on loads of viewings that won’t work long-term.

5. The abolition of ASTs means periodic tenancies

Once the Renter's Rights Bill passes, landlords and agents will only be able to offer periodic rolling contracts. The leaves the door open (literally) for tenants to come and go with minimal notice. Agents will be having to work double - sometimes triple as hard to retain properties, remarket and find new tenants for the same property. Apex will still be able to offer long term, fixed contracts where the private rental sector cannot.

Why ASTs Are on the Way Out - And Guaranteed Rent Agreements Are the Way Forward

Why agents choose Apex

We’re not new to this. Apex has been working with local authorities, developers and agents since 2008. We don’t overpromise or inflate figures to win business - we offer a stable, professional partnership that reflects the real market.

• Backed by BGF, one of the UK’s largest private equity investment firms

• Proven track record working with large portfolios and independent landlords

• Reliable rent, in-house management, and clear communication

• Straightforward referral fee scheme for every property introduced to us

We’re currently working with agents across London and the surrounding areas to secure units - and we’re open to expanding that network.

Guaranteed rent isn’t a replacement for traditional lettings. It’s a tool that good agents use to stay flexible.

If you’re seeing landlords hesitate, or you’ve got instructions that aren’t quite working, guaranteed rent might be the solution that keeps the deal moving and keeps your income steady.

If you’re an agent who’d like to work with Apex, get in touch. No long contracts, no exclusivity, just a clean way to offer more value to your landlords. Call us on 020 3030 4241 or email lettings@apexhousingsolutions.co.uk.