GUARANTEED RENT
FOR LONDON
DEVELOPERS
Long-term income through professionally operated residential assets
ABOUT GUARANTEED RENT FOR DEVELOPERS
THE ALTERNATIVE TO TRADITIONAL RENTALS
Guaranteed rent provides developers with a structured way to generate long-term, predictable income from completed residential assets, without taking on the operational burden of direct letting or management.
Rather than selling immediately or managing properties in-house, developers can lease units to a professional housing operator under a guaranteed rent or rent-to-rent arrangement. Apex becomes the legal tenant, manages the homes end-to-end and delivers consistent income over an agreed term.
This model is increasingly used by developers taking a longer-term view on residential assets, where stability, income certainty and operational efficiency are prioritised alongside future optionality.
HOW GUARANTEED RENT WORKS FOR LANDLORDS
GUARANTEED RENT FOR LANDLORDS
The developer enters into a fixed-term agreement with Apex.
The developer grants Apex permission to sub-let the property under the agreement.
Apex remains the legal tenant throughout the term.
Rent is paid at an agreed rate for the duration of the agreement.
Apex manages occupancy, inspections, compliance and maintenance.
At the end of the term, the agreement may be renewed or the asset returned in line with agreed notice provisions.
This structure allows developers to retain strategic ownership while outsourcing delivery.
WHY DEVELOPERS CHOOSE GUARANTEED RENT
IS GUARANTEED RENT RIGHT FOR YOU?
Developers working with Apex typically do so to:
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Establish stable, long-term income streams from completed stock
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Avoid voids while retaining ownership of the asset
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Outsource residential management and compliance
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Reduce operational complexity across portfolios
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Hold assets through changing market conditions
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Maintain flexibility over future strategy without forced disposal
Guaranteed rent supports a hold-and-operate approach, rather than a sell-or-vacate decision.
PROPERTY MANAGEMENT, INSPECTIONS AND STANDARDS
All properties under guaranteed rent agreements are managed directly by Apex.
This proactive management approach helps protect property condition and ensures homes remain suitable for use throughout the agreement.
This includes...
Ongoing compliance monitoring
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Oversight of how the property is used.
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LONG-TERM PLANNING AND EXIT FLEXIBILITY
HOW GUARANTEED RENT SUPPORTS LOCAL AUTHORITY HOUSING
Guaranteed rent arrangements are structured around defined terms and transparent renewal or handback provisions. Developers retain the ability to review strategy at agreed points, whether that involves continuing income generation, refinancing, sale or alternative use.
Where properties are used to support housing demand, Apex continues to manage occupancy and rent payments until lawful handback is achieved, ensuring developers are not exposed to operational or legal complexity.
GUARANTEED RENT IN A CHANGING PRIVATE RENT SECTOR
A STRUCTURED APPROACH TO LONG-TERM LETTING
With ongoing reforms to the private rented sector, including changes introduced through the Renters’ Rights Act, many landlords are reassessing how they manage risk, certainty and long-term planning.
Guaranteed rent provides a more structured alternative to traditional private renting, offering defined terms, predictable income and reduced exposure to tenancy churn and short-term regulatory uncertainty. This allows landlords to plan with greater confidence, even as the wider rental landscape evolves.
END OF AGREEMENT AND PROPERTY HANDBACK
END OF A GUARANTEED RENT AGREEMENT
Guaranteed rent agreements are entered into for a fixed term, with clear provisions around renewal or handback set out at the outset.
Where properties are used to support housing demand, vacant possession at the exact end date cannot always be guaranteed due to the nature of occupancy. In these situations, Apex continues to pay rent and oversees the possession process, including associated legal costs where Apex is managing proceedings, until the property can be lawfully returned.
This ensures landlords are not left financially exposed or required to pursue possession themselves.
INSIGHTS AND
UPDATES
Updates and insight on housing, spanning landlords, local authorities and the people who live in our homes.
DIFFERENT WAYS TO WORK WITH APEX
Guaranteed rent can be structured in different ways depending on the property, the landlord’s objectives and housing demand. Each arrangement is assessed individually to ensure it is suitable and sustainable for all parties. Apex works with:
Landlords across London
Inside the M25 are immediately around.
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