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LONDON'S
GUARANTEED 
RENT

PARTNER

Stable income through professionally managed housing.

ABOUT GUARANTEED RENT

RENT GUARANTEE AND PROPERTY MANAGEMENT

Guaranteed rent is a structured housing arrangement, sometimes referred to as rent to rent, where a property owner leases their home to a professional housing operator for a fixed period in return for a predictable, agreed rental income. Instead of letting directly to private tenants, landlords rent their property to an operator who takes responsibility for property management, occupancy and day-to-day oversight.

At Apex, guaranteed rent forms part of our wider housing delivery across London, supporting local authorities through professionally managed homes. Properties are managed directly by our team for the duration of the agreement and used in line with agreed standards and contractual terms.

This type of guaranteed rent or rent-to-rent arrangement is typically suited to landlords who prioritise income certainty, reduced involvement and long-term stability over short-term market fluctuations or maximising private rental yields.

HOW GUARANTEED RENT WORKS

​A landlord enters into a fixed-term agreement with Apex.

The landlord permits Apex to sub-let the property. Apex remains the legal tenant throughout.

Rent is paid at an agreed rate for the duration of the agreement, regardless of occupancy.

Apex manages inspections, compliance, maintenance and day-to-day use of the property.

At the end of the term, the agreement may be renewed or the property returned, in line with agreed notice.

STABILITY AND LONG TERM APPROACH

A STRUCTURED ALTERNATIVE TO TRADITIONAL PRIVATE RENTING

Guaranteed rent relies on trust, delivery capability and financial resilience. Apex’s approach is underpinned by professional governance, structured agreements and long-term planning, ensuring we can meet our commitments to landlords and local authorities alike.

With ongoing changes to the private rented sector, including reforms introduced through the Renters’ Rights Act, many landlords are reassessing how they manage risk, certainty and long-term planning. Guaranteed rent arrangements provide a more structured alternative, offering defined terms, predictable income and reduced exposure to short-term regulatory and tenancy volatility.

This focus on stability is central to how we operate and why many landlords choose guaranteed rent as an alternative to traditional private renting.

WHAT LANDLORDS CAN EXPECT

WHAT A GUARANTEED RENT INCLUDES

  • A fixed, agreed rent for the duration of the agreement

  • Rent paid independently of occupancy changes or void periods

  • Professional property management and regular inspections

  • Clear compliance standards and ongoing oversight

  • Transparent terms around renewal, notice and handback

  • A financial stable outfit backed by private equity funding

DIFFERENT WAYS TO WORK WITH APEX

Guaranteed rent can be structured in different ways depending on the property, the landlord’s objectives and housing demand. Each arrangement is assessed individually to ensure it is suitable and sustainable for all parties. Apex works with:

Private landlords

Landlords single or multiple properties

Learn more...

Developers 

Developers managing completed or unsold stock

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Letting agents

Agents seeking partnership arrangements

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Landlords across London

Inside the M25 are immediately around.

Learn more...

INSIGHTS AND
UPDATES

Updates and insight on housing, spanning landlords, local authorities and the people who live in our homes.

INSIGHTS AND
UPDATES

Updates and insight on housing, spanning landlords, local authorities and the people who live in our homes.

INSIGHTS AND
UPDATES

Updates and insight on housing, spanning landlords, local authorities and the people who live in our homes.

QUESTIONS WE'RE OFTEN ASKED

READY TO HAVE YOUR RENT GUARANTEED?

Our seven step process below shows just how easy it is to join Apex and start your hassle free life with guaranteed rent for landlords.

1. GET AN INSTANT VALUATION

Our property management and guaranteed rent letting agents will then arrange a time and date to meet with you.

2. MEET WITH OUR TEAM

Our expert consultant will discuss Apex in more detail, giving you the opportunity to ask any questions you may have about our rent guarantee services.

3. AGREE RENT AND START DATE

Our expert consultant will discuss Apex in more detail, giving you the opportunity to ask any questions you may have.

4. COMPLIANCE

You will need to send us an EPC, EICR and if applicable a gas safety certificate. Any property that shares a communal entrance will also need a Fire Risk Assessment.

5. SIGN OUR GRA

You will need to sign our Guaranteed

Rent Agreement.

6. HAND US KEYS

We will require the same number of keys as there are bedrooms, plus one more for us so we can access the property for day-to-day management.

7. START RECEIVING YOUR MONEY!

Sit back and relax as your guaranteed rent arrives in your account.

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