How Much Do Guaranteed Rent Schemes Cost?

How Much Do Guaranteed Rent Schemes Cost?

"How much do guaranteed rent schemes cost?". It’s one of the most common questions landlords ask and it’s not surprising. Guaranteed rent sounds good, but most landlords have learned to be cautious. If something sounds too easy, there’s usually a catch.

So, let’s clear this up.

With Apex, guaranteed rent doesn’t cost you anything.

No setup fees. No management charges. No admin or renewal costs. You give us the keys. We become your tenant. You get paid, every month. That’s it.

We’re not an agent. We don’t charge commission. We’re your tenant and the rent we offer is the rent you receive. 100% in full, no deductions.

No Fees. No Commission. No Void Loss.

Landlords working with Apex don’t pay tenant find fees, management fees, check-in costs, or renewal fees. The rent we offer is the rent you receive and it’s paid every month, without fail, whether the property is occupied or not.

There’s no void period to worry about. No last-minute tenant falling through. No chasing arrears.

But What About the Rent? Is it lower than market value?

We pay market rents where we can, but just like any private tenant, we work within a budget. Sometimes that means landlords agree a slightly lower figure than the open market rate to meet our offer. But even then, the numbers usually work out in their favour.

Let’s put that in context:

• The average void period in the UK is 23 days per year

• On a £2,000/month property, that’s £1,500 lost income annually

• Add 10–12% agent fees on top of that

• Factor in check-in costs, admin fees, renewals, and compliance handling

The result? That £2,000/month rent is more like £1,750 in your pocket, if you’re lucky.

With Apex, landlords typically receive around 30% more in real income over the life of the agreement even if the monthly rent is slightly lower. Because there’s nothing being deducted and no gaps in income.

Guaranteed rent isn’t about chasing the highest headline figure. It’s about keeping what you earn, consistently.

Once you strip all that back, the real question you should be asking isn’t “How much does guaranteed rent cost?”  its "How much is the traditional rental model costing me?”.

Other Guaranteed Rent Companies in London Have Offered A Higher Rent...?

It’s tempting. We regularly hear from landlords who’ve been offered inflated figures by other guaranteed rent companies.

The problem is, many of those firms:

• Don’t have the financial backing we have to weather late payments or unexpected costs

• Rely on taking on new properties to pay existing liabilities

• Overpromise, underdeliver, and disappear when it gets difficult

And when they go under, you’re the one left chasing rent and re-letting the property.

Why Apex is different

We’ve been operating since 2008 and we’re backed by BGF, one of the UK’s largest private equity investors. As far as we know, we’re the only guaranteed rent provider with that level of backing.

That means every agreement is structured to be financially stable for us and for you. We don’t inflate numbers to win instructions. We focus on delivering what we say, for the full term of the agreement.

And with our in-house property managers, maintenance team, and damage cover, you don’t just get guaranteed rent - you get stability.

For more advice, support, or feedback, get in touch with us!

Call us on 0203 030 4241

Email on lettings@apexhousingsolutions.co.uk