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UK House Prices Dip: Why Guaranteed Rent Still Makes Sense in 2026

  • Writer: Apex Housing Solutions
    Apex Housing Solutions
  • 2 days ago
  • 2 min read
guaranteed rent

The latest data shows UK house prices fell by 0.4% in December 2025, bringing annual growth down to just 0.6%, the slowest it’s been in over 18 months. With economic uncertainty still hanging over the market, many landlords are rethinking their next move. But while property values may be stalling, rental demand remains strong. And for many, guaranteed rent is becoming a far more attractive path forward.


A cooling market, but not a crash

It’s not a collapse, but it is a signal. After months of speculation, interest rate movement, and delayed fiscal decisions, the housing market ended 2025 on a softer note. A budget that came too late in the year and a shift in buyer behaviour meant many sales were paused or pushed into 2026.


At the same time, mortgage approvals held up, first-time buyer numbers rose, and affordability - measured as property price vs income - reached its strongest point since 2015.


The takeaway? Confidence isn’t gone. But it is cautious.


What landlords need to consider now

For landlords, falling house prices aren’t necessarily a problem. unless combined with high operating costs, short-term lets, and unreliable income. And that’s exactly the situation many are facing:


  • More tenant turnover

  • Higher lettings costs

  • Increased regulation

  • Shorter tenancy structures (thanks to the Renters Reform Bill)

  • A risk of rising tax pressure (including speculation around National Insurance on rental profits)


The alternative? Stability through guaranteed rent

Apex CEO Vatche Cherchian explains it clearly:


“When market conditions shift like this, landlords aren’t just looking for the best rent - they’re looking for stability. Apex offers a model that gives landlords fixed income, zero void risk, and long-term occupancy, all while maintaining the property to a high standard.”

At Apex, we offer guaranteed rent schemes where we become the tenant, managing the property fully, dealing with local authorities directly, and handling occupant changes, damage, and day-to-day management. You get rent every single month, regardless of whether the property is occupied, and you avoid the admin and cost that comes with traditional tenancies.


Thinking of selling? It might be worth waiting

Some landlords are considering selling due to uncertainty. But with the market cooling, many may be walking away below peak value. Renting your property to the council through Apex’s guaranteed rent model allows you to hold the asset, keep consistent income, and avoid the costs and hassle of short-term lets or self-management.


It’s a middle ground, keeping the long-term investment while stepping back from the day-to-day stress.


Let’s talk guaranteed rent

If you’re looking to reduce risk, protect your income, or want a break from unpredictable lettings cycles, we’re happy to talk you through how guaranteed rent works — and how we’re different to other providers in the market.


📞 0203 030 4241


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